Affiliate marketing is a concept of many different tactics. Choosing one can be quite overwhelming.
It all depends on your experience and skill set: you may be good at analyzing, writing, creative thinking, or might just have a huge circle of friends and followers on social media.
So what are the main affiliate marketing tactics?
Here are the best affiliate marketing strategies
1. Related Affiliate Marketing
Related Affiliate Marketing is when you have some kind of presence online and you use it to promote affiliate links or banners related to your niche, but the main feature is that you promote products you don’t actually use.
Many affiliate marketers use this type of marketing because they don’t have the time or willingness to try all of the products they promote, especially when they take on a lot of programs.
It’s not a bad way to earn money, but it’s also not the best.
In the case of promoting online services, trying them yourself is not only beneficial for building trust, but also for educating yourself and others.
So have in mind, that if you don’t test the products yourself, your reputation is at risk.
Even if you trust the person or the company behind the product, you can never be too sure whether it’s actually a good recommendation to make.
If it’s not and your audience sees that, they won’t put their trust in you.
2. Unattached Affiliate Marketing
This type of affiliate marketing makes no connection between you (the affiliate) and your audience (consumers).
Unattached affiliate marketers usually use pay-per-click campaigns, are not involved in any niche and have no presence concerning the niche.
A marketer who chooses this affiliate marketing type often just embeds a link via Facebook and Google ads and then waits for someone to click on it and buy the product.
Unattached affiliate marketing is really appealing because it’s just easy – it doesn’t require much effort or the build-up of authority/reputation and is not time-consuming.
But have in mind that unattached affiliate marketing does not create the connection or a relationship with your audience.
3. Involved Affiliate Marketing
The term “involved” kind of gives the main aspect of this type away.
Involved affiliate marketing is when you have tried the product/service you’re promoting and you truly believe it will help your audience in some way.
This kind of affiliate marketing is conducted via the creation of content, and not so much through banners or simple text links.
It makes the audience much more involved and interested in your recommendations.
But it’s important to have in mind that successful involved affiliate marketing requires responsibility, time and effort.
You usually have to talk directly to your audience, listen to it and
create a solid connection.
You’re not using your money to get money, it’s more like the use of your reputation to get commission but solve the audience’s problems, too.
4. Content Site Affiliate Marketing
This is a more specific Affiliate Marketing strategy.
Affiliates of this type own sites like blogs, websites, portals, etc. and generate money by putting up banners on their sites or including text links in their written content or in the “resources” section.
Content sites can either be of general interest with the hefty amount of traffic, or of specific niche kind of content with the not as high volume of traffic but with much higher conversion rates.
Here you Read – How to create a website or blog (a step-by-step guide)
For example, owning a site or a blog in the niche of technology is an awesome idea.
Why you might wonder? Since this niche is becoming more and more popular (and useful, for that matter) it requires authoritative knowledge and honest reviews & suggestions.
So if you’re already interested in this niche, why not become a voice of reason for others and generate money this way?
Yes, building your own blog or a site may require some effort and you won’t get a lot of traffic right away.
but with time you’ll not only start making desirable amounts of money but will also help people with such sharing your awesome ideas, too! How cool is that?
5. Email/Newsletter Affiliate Marketing
Some may think that email marketing is dead, but it’s actually far from the truth.
Email affiliate marketing is a very common and useful Affiliate Marketing strategy.
Affiliates own databases and lists of their target audience’s emails and regularly send out various offers, news, propositions, and suggestions in the form of a newsletter.
A well written and targeted email has the power of creating a personal connection.
But it shouldn’t be too long, boring or resemble impersonal and unwanted spam.
If you don’t have an email list yet, you may wonder about where to start.
It’s not so hard building an email list for an online marketing audience, especially if you have your own blog or a site.
The best and quickest way is to put up pop-ups and banners on your platform suggesting some kind of discount, bonus, limited edition book, guide, course, etc.
Just for an action of signing up.
While using this type of affiliate marketing, it’s very important that the emails are collected legally and were requested by the users.
6. Social Media Affiliate Marketing
You probably already know that social media is a powerful tool for any kind of business if handled properly.
The power of this platform regarding affiliate marketing is also outstanding.
Taking into account the volumes of audiences that platforms like Facebook and Twitter generate, it’s no surprise affiliate marketing via social media is gaining momentum.
7. Shopping Services Affiliate Marketing
These type of affiliates have websites specifically designed to promote online purchases.
They look like an online shopping site but the links for the products redirect the users to the merchant’s site in order to complete the purchase.
Examples of sites which provide shopping services are meta-search engines, price or features comparison sites, review sites, aggregators and so on.
8. Incentivized Traffic Affiliate Marketing
Incentivized traffic can be described by visitors and users who have received an incentive (compensation, discount, etc.) for visiting a site or accomplishing some kind of action (purchase, registration, subscription, etc.)
These kind of incentives are usually in the form of actual or virtual money.
Cashback sites affiliates, though, split their network commission with their users.
9. Use Paid Ads Campaign
Google keywords Planner is essential for SEO and affiliate marketing as well.
It helps you carry out research based on your specific niche or product that you promote and is suitable for comparative analysis.
For using AdWords Keyword Planner you will need an account but it’s completely free.
As you probably noticed, there are a lot of different affiliate marketing strategies, so before choosing one to be sure to answer these questions to yourself:
- How much time can I spend on promoting affiliate products?
- Am I good at writing and creating content?
- Am I pleased with a decent amount of money made quite fast, or do I want to earn more money, but in the long run and gradually?
- Do I want to constantly communicate with users/audiences?
- Do I like the idea of spending money to possibly earn more money in the future?
- Do I like social media or more traditional ways of online promotion?
- What kind of tactic will work best for promoting online courses?
I hope these questions will put you on track towards becoming an affiliate marketing professional.
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